So there's Peggy. I'm sure you've all seen her story. Cancer Treatment Centers of America told her she had no "expiration" date, and they fixed her all up (which, of course, is a wonderful thing). She goes on to say, "I felt like I was surrounded by friends and people who really cared and who gave me hope". They keyword here, being "hope". The problem here is that a banner runs across the top of the TV ads, saying that you shouldn't expect these results. And a pop-up immediately displays on their web page saying: "Those results may not be typical or expected for the particular disease type described in this testimonial".
So, what exactly are they saying? It's a place that gives you hope, but don't hope to get any results? As far as I'm concerned their ads reek of deception.